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Fables Of Abundance: A Cultural History Of Advertising In America (Paperback)
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Description
Fables of Abundanceranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
About the Author
Jackson Lears is the author ofNo Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) ofThe Culture of ConsumptionandThe Power of Culture. He is professor of history at Rutgers University.
